Are you ready to be one of this year’s trailblazers for freedom? Each March, Average Advocate runs a 31-day challenge called the LBD.Project, empowering ordinary people something to do about human trafficking.

Trailblazing Freedom LBD.Project 2019. One item. One Month. One Cause.

The LBD.Project is when people around the globe wear one black item each day in March to create awareness for and raise funds for organizations fighting human trafficking.

this march wear black to fight human trafficking

So far, we’ve raised over $60,000 to fight injustice since 2012, but we’ve done much more than that. Our mission is to create advocates to find their own role, who will trailblaze their own path to bring freedom to modern day slaves, or victims of human trafficking.

We give you an easy way to do this. In fact, we hand-hold you the whole way through March.

One month. March. One item. Black. One Cause. Human Trafficking. LBD.Project

We teach you the basics, from how to fundraise to how to leverage social media. We show you how to communicate with your “why,” rather than be pushy. We help you figure out how to throw an event that creates awareness. We tell you it is okay for you to teach your kids about modern slavery in a way that will empower them rather than scare them. We give you premade images. If you are a person of faith, we give you a prayer guide. We encourage you to see what you have already–what circles of influence you are already in–to help you find a path that you can leverage to do something about human trafficking.

human trafficking LBD.Project trailblazing freedom

All we ask in return is that you choose one black item and stick to wearing it each day in March. It can be a hat, a dress, a scarf, a shirt, a jacket, a tie, shoes, a band, etc…

trailblaze freedom with us LBD.Project 2019 human trafficking

Are you ready to be a trailblazer for freedom? We hope so. Afterall, this project is molded a little more each year to become a better fit for the everyday person who knows little to nothing about trafficking, except that they don’t like it.

Don't Like Human Trafficking? We need you to trailblaze freedom with the LBD.Project 2019 Register Now

Average Advocate exists to help normal, overwhelmed, busy adulting people to find their best-selves and best paths to change the world–including human trafficking.


Register here to be part of the LBD.Project 2019 to be a trailblazer for freedom.

Start here if your not sure about the LBD.Project:

Click here to get it!

Hi! Let me introduce myself with my lovely cheesy fake smile. I’m Elisa Johnston and this is where I base online (in real life I’m usually in beautiful San Diego, CA).

I’m here to empower you,  an everyday, super busy, normal person who’s figuring out this adulting thing and who cares about stuff. I help you to be an influencer who makes a difference in the world. 

Stick around Average Advocate and together we will move past the overwhelm of life and the despair of global problems, find your purpose, and discover what your best role is to change the world is. 

I’m no magician. I just encourage and guide as I  write, coach, speak, consult and start-world-changing things to help us move forward.  

In case I sounded unapproachable, let me tell you a little bit about myself. Besides empowering this community, I spend most of my time attempting to live intentionally in my faith (I’m a Jesus person), in my home (the husband + raising my three kids + adult kid), in my relationships, and being creative and adventuring wherever and whenever I can. (Ya, I might live in beautiful San Diego, but I’m always itching to explore.)

Now it is your turn…  What’s your story? 

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