Recently I wrote an article I put on Huffington Post for you at about how to create human trafficking awareness that actually gets people to respond. It is chock-full of getting to the core of things (like worldview) in spreading our message. Below are a few excerpts to whet your appetite.


 

It has been a fierce season for human trafficking awareness-raising and we aren’t done yet. Dressember has passed, and we completed Human Trafficking Awareness Month with flying colors. We posted our stance on multiple relevant awareness days and Ashton Kutcher’s powerful speech to Congress last week has been perfect for leveraging on social media. In a few short days many abolitionists will paint a crimson “X” on their hand for the End It Movement. Then the LBD.Project will breeze in on March 1st, participants wearing the same black item of clothing for thirty-one days to bring freedom to modern slaves.

 

Yet as our momentum fuels us forward, I often wonder, are we just creating hype? Are we creating awareness for human trafficking that actually compels a response?

 

READ THE REST OF MY ARTICLE ON HUFFINGTON POST HERE

Compelling awareness

Neither statistics nor the most horrifying of stories will convince people that human trafficking is wrong. Worldview is a framework that must be reconstructed. However, we don’t have to spend all our energy pushing a freight train onto a different moral track. There already are millions of people who are not involved in the modern abolitionist movement—and yet still share the belief that people should be set free.

READ THE FULL ARTICLE ON HUFFINGTON POST HERE

Don't settle for less than compelling

Creating awareness is simply marketing. Its very essence is selling a cause. And although facts and testimonials are a vital part of marketing, human brains often ignore this as unessential noise. However, while filtering out what our brains consider fluff, Simon Sinek discovered they also lock on the why. Serial entrepreneur, Dale Partridge, dubbed this whyology, determining that “People don’t buy what you do, they buy why you do it.”

WANT TO LEARN HOW TO COMPEL WITH YOUR WHY?

Please read this post I wrote for my fellow world changers on how to create human trafficking awareness here

Click here to subscribe

Hi! Let me introduce myself with my lovely cheesy fake smile. I’m Elisa Johnston and this is where I base online (in real life I’m usually in beautiful San Diego, CA).

I’m here to empower you,  an everyday, super busy, normal person who’s figuring out this adulting thing and who cares about stuff. I help you to be an influencer who makes a difference in the world. 

Stick around Average Advocate and together we will move past the overwhelm of life and the despair of global problems, find your purpose, and discover what your best role is to change the world is. 

I’m no magician. I just encourage and guide as I  write, coach, speak, consult and start-world-changing things to help us move forward.  

In case I sounded unapproachable, let me tell you a little bit about myself. Besides empowering this community, I spend most of my time attempting to live intentionally in my faith (I’m a Jesus person), in my home (the husband + raising my three kids + adult kid), in my relationships, and being creative and adventuring wherever and whenever I can. (Ya, I might live in beautiful San Diego, but I’m always itching to explore.)

Now it is your turn…  What’s your story? 

Click on a tab to select how you'd like to leave your comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Room at the table invitation Average ADvocate